Grove Collaborative

2018-2020 | San Francisco, ca

I was responsible for managing all social channels for the Grove Collaborative family of brands, including Facebook, Instagram, Twitter, YouTube, and Pinterest. I worked hard to grow our Instagram followers by over 160% YOY. I managed post scheduling and tracking weekly content performance through Sprout Social. I built a solid user-generated content catalog to showcase our community and keep our brand looking consistent across all platforms. And to top it off, I trained a team of social response specialists to handle all our organic, paid, and influencer community management. We focused on maintaining our brand tone, giving strategic responses, surprising and delighting our audience, and providing top-notch customer service.