Cuddles App

2023-2024 | Remote from orange county

I oversaw social media strategy, covering everything from content pillars to community management and brand partnerships. I also took the lead in developing a Ambassador Program, where I worked closely with a small team of pet grooming content creators to brainstorm unique branded content ideas. I collaborated with senior leaders to pinpoint any product roadblocks and figure out the best way to keep the community updated on any updates. I created unique text, photo, and video content and kicked-off a blog.