Airbnb

2022 - 2023 | Remote

On Airbnb's Global Communications Team, I implemented a new content calendar system, managed global communications briefings for incident response and conducted social performance analyses to deliver actionable insights. I developed a community engagement strategy, SOPs, and voice and tone guidelines for comms social channels. Additionally, I wrote copy for brand and executive accounts on X/Twitter, TikTok, and LinkedIn, boosting reach and engagement.

LinkedIn Copywriting Examples

Q3 2022 results are in: a new quarterly record of >90M guest arrivals. $ABNB https://t.co/2htGst5ohx pic.twitter.com/b0mtQuApVk
— Airbnb (@Airbnb) November 1, 2022

the key to @djkhaled’s sneaker collection could be yours for the night 🔑

don’t play yourself—request to book on 11.29 @ 1PM ET: https://t.co/UOF7jt6EeD pic.twitter.com/l4trLvWqr0
— Airbnb (@Airbnb) November 21, 2022

journey to middle-earth, anyone? the one-and-only hobbiton from “the lord of the rings” is now on airbnb for a limited time 🧙‍♂️

hobbits & friends can request to book these stays on december 14 at 10AM NZDT: https://t.co/tDkrmPTOpI pic.twitter.com/3DJYoNWsyZ
— Airbnb (@Airbnb) December 6, 2022

with our ski in/out category, you can browse chalets, cabins and igloos in the snowy mountains so you easily ski in… and out. ⛷️ pic.twitter.com/4yNMEG4v0O
— Airbnb (@Airbnb) January 4, 2023

this year we hit a new milestone: 1 million superhosts providing outstanding hospitality experience to guests across more than 220 countries and territories https://t.co/FXKuQcPBJc pic.twitter.com/rl79Z9aPKu
— Airbnb (@Airbnb) February 15, 2023

We’re making it easier than ever to Airbnb your home. Get all the details from our very first Host, CEO @bchesky.https://t.co/SQ3kwErChm pic.twitter.com/29Qoj5Ygi2
— Airbnb (@Airbnb) November 16, 2022

the top categories for US guests this year were pools, beaches and iconic cities 🏙️ pic.twitter.com/vjxZxF3S85
— Airbnb (@Airbnb) November 30, 2022

we’re changing how you see the price of your stay. guests can now opt-in for early access to display the total price of their stay up front, before taxes. try it now on the latest version of our app or on https://t.co/U6k46S0m8e. pic.twitter.com/1ZjYx2pLnu
— Airbnb (@Airbnb) December 14, 2022

it’s a house full of 🍃plants🍃 & housegoods from @sethrogen’s company houseplant. & he partnered with us to list it on airbnb.

pot(tery) lovers & their best buds can request to book this overnight stay on february 7th at 10am PT: https://t.co/y18g4siZ3J pic.twitter.com/T8QkiqxOpO
— Airbnb (@Airbnb) January 31, 2023